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Entrepreneur Pro-Tip: Lessons from Hailey Bieber

Hailey Bieber's billion-dollar Rhode sale inspires entrepreneurs. Business owners need prenups for protection and growth.

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Ashley Piszek on Unsplash

Hailey Bieber’s Rhode: A Billion-Dollar Success Story

Launched in 2022, Rhode has quickly become a powerhouse in the beauty industry, most recently generating $212 million in revenue in one fiscal year. Hailey Bieber’s vision and leadership turned Rhode into a brand so valuable that E.l.f. Beauty acquired it for $1 billion in 2025, with Bieber retaining a key creative role post-acquisition. Bieber’s journey highlights what’s possible when women and men invest in themselves and their ideas. However, it also underscores the importance of protecting those hard-earned assets, especially in a world where personal and business lives often intersect.

Why Women Business Owners Need a Prenup

A prenuptial agreement isn’t just for the ultra-wealthy—it’s a critical tool for any entrepreneur who wants to safeguard her business and financial future. Here’s why:

Business Protection: Without a prenup, your business could be considered marital property and subject to division in a divorce. A prenup allows you to clearly define your business as separate property, ensuring it remains yours and shielding it from potential disruption or liquidation.
Financial Clarity: Prenups establish the value of your business at the time of marriage and outline how future growth will be handled. This clarity can help avoid lengthy, expensive courtroom disputes down the road.
Debt Protection: A prenup can specify which debts are individual and which are shared, protecting your business from your spouse’s liabilities or vice versa.
Empowerment and Fairness: Prenups are a proactive way to assert your business and personal goals within your marriage, as they offer frameworks for fair asset division and financial security. This is especially necessary for women entrepreneurs, who often additionally deal with a gender wealth gap and career interruptions.

How First Makes Prenups Easy and Accessible

First revolutionizes the prenup process for modern entrepreneurs:

Fully Online & Transparent: Create your custom prenup entirely online, with no surprise fees or billable hours, just one flat rate.
Real-Time Notarization: Complimentary online notarization is included, making the process seamless and secure.*
Collaborative Platform: First guides you and your partner through the process together, with support from lawyers to ensure your agreement is equitable and enforceable.

Secure Your Business, Secure Your Future

Building a successful brand is only part of the journey: protecting it is just as crucial. Whether you’re launching a startup or scaling an established company, a prenup from First empowers you to focus on growth, knowing your business is protected no matter what the future holds.

Ready to protect your business and your peace of mind? Book a consultation call with First today!

*Some states additionally require in-person notarization. Don’t worry, we’ll give you all the information you need to finalize your prenup!

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